Rolling out enterprise AI to 11,000 people
The communications strategy behind an enterprise AI assistant launch, and an innovation challenge that turned "AI-first" into practice.
My role
Communications and brand lead for the launch and the challenge.
Organization
Office of the CIO, global IT.
Audience
11K+ employees, with targeted campaigns for IT and Security.
Timeline
April to October 2026.
11K+
Employees reached by launch communications
46
AI use cases submitted to the AI4IT Innovation Challenge
50/50
Split between individual and team submissions
The problem
Announcing an AI tool is easy. Getting thousands of people to understand it, trust it, and actually use it is not. The launch needed a recognizable identity, messages tailored to different audiences, and a reason to keep experimenting after the announcement.
At the same time, leadership's AI-first agenda needed proof from inside IT: real use cases from real teams.
My approach
1. Build the brand first
One kit with key imagery, color palette, infographic, and font guidance.
2. Segment the audience
Enterprise-wide messages, plus targeted campaigns for IT and Security.
3. Give it a home
A product hub with clear UX and the resources people actually look for.
4. Invite participation
The AI4IT Innovation Challenge turned awareness into hands-on use cases.
What I learned
Adoption is a communications challenge before it's a technology one.
People adopt what they understand and see their peers using. Pairing the launch with a challenge gave people permission to experiment, and gave leadership real stories to share.