A brand system for the Office of the CIO
A consistent visual identity and communications experience for IT programs, events, and leadership comms.
My role
Brand and creative lead.
Organization
Office of the CIO, global IT.
Scope
Programs, events, all hands, and IT Service Notifications.
Timeline
2026.
11
New creative assets for OCIO communications and programs
11K+
Subscribers reached by the redesigned IT Service Notification templates
IT Summit
Theme, event branding, swag concepts, and visual experience
The problem
IT communications had grown program by program, so every newsletter, event, and notice looked a little different.
Without a shared identity, the organization's work was harder to recognize, harder to trust at a glance, and harder to scale.
My approach
1. Set the visual standard
One consistent identity across programs, events, and leadership communications.
2. Start with the most-read message
Redesigned IT Service Notification templates for planned and unplanned updates.
3. Build reusable assets
11 new creative assets teams can use without starting from scratch.
4. Bring it to life at events
Theme development and creative direction for the IT Summit.
What I learned
Consistency is a form of respect for the reader.
When every message looks like it came from the same place, people spend less energy decoding and more on the content itself.