#CorporateCreative
The Playbook
The frameworks I use and teach, built from what actually worked in real programs, campaigns, and workshops.
Content strategy
The 3-I Framework
Informative
+ Insightful
+ Interactive
= Impactful
A simple formula for posts that establish expertise: a surprising fact, your unique take, and a question that invites people in.
Personal branding
The Content CompassFour questions to find your voice: uniqueness, skills, values, and goals.
Measurement
Impact > VanityMeasure what changed, not just what got clicked.
Employee content
Creator CommunitiesHow volunteer employee creators reached 10% average engagement.
Leadership development
Strengths, Pokémon-inspiredCliftonStrengths as a team: build a balanced roster for real leadership challenges.
Personal branding workshop
Hero or villain arc? Mario vs. WarioPosition yourself as the hero of your professional story, and spot when your digital presence works against you.
More coming soon
[Next framework you write up]
Want one of these taught to your team?
See workshops